2024 RSI Expo & Conference Board of Directors Marketing Toolkit

Thank you for your support of the RSI and the 2024 RSI Expo & Conference this October 9-11! To help you leverage the value of the event and spread the word, we have developed tools for you to use when promoting the event to your network. We appreciate your support and look forward to a great event in Chicago!

Web Content

Our Website

The primary event website is: www.rsiconference.org.

Here, attendees, exhibitors, partners, and more will find all relevant event details. When in doubt, and as you begin promoting to your networks, send your audience here for information on registration, schedule, education, and more. Depending on the topic of your posts, you may send them to other pages within the website.

Web Banners

Add the following web banners to any appropriate and/or high-profile page on your personal or company’s website/blog to help promote the event. All images are applicable for social media, email communications, etc. When possible, link the web banner to the RSI Expo & Conference homepage.

Click on the links below to download the web banners in multiple sizes.

Web Copy

The copy provided below will help promote the event on your company’s website. You can tailor depending on the page and area of your website or add your own voice. Can’t use all the copy below? Just use the abbreviated listing – event name, date, location, and URL.

Event Description:

All aboard for innovation! Join the Railway Supply Institute and I at the 2024 RSI Expo & Conference in Chicago, the most important railroad center in North America, this October 9-11 to explore cutting-edge technologies, connect with industry leaders, and dive into innovative solutions from expert speakers.

Visit the event website to learn more about the upcoming RSI Expo & Conference and register today! But don’t wait – early bird savings end Friday, August 23.

Abbreviated Event Details:

RSI Expo & Conference
Innovating the Future of Rail
October 9-11, 2024
Chicago
www.rsiconference.org

Social Media

Below are messages for you to share with your social media network. Simply copy and paste any or all of these and post them to your networks, and customize them as you would like. When you post, attach any of the below images to amplify your message.

Click on the links below to download the social media graphics in multiple sizes.

Make sure to tag RSI on LinkedIn and X.

Note: RSI is not active on Facebook and Instagram at this time. You will not be able to tag us nor can we help amplify your posts there. However, we recommend sharing on all platforms where your audience is most engaged and use #RSI2024.

Sample Facebook/LinkedIn Posts: 

All aboard for innovation! Join the Railway Supply Institute for the upcoming RSI Expo & Conference, taking place from October 9-11! Register today and we’ll see you in Chicago! #RSI2024 www.rsiconference.org/register

The 2024 RSI Expo & Conference in Chicago is your chance to access innovative education and create new connections in the North American epicenter of railroad. Register today and I’ll see you this fall! #RSI2024 www.rsiconference.org/register

I’m excited to attend the 2024 RSI Expo & Conference this October 9-11 in Chicago! Register today so you don’t miss out on this exciting opportunity! #RSI2024 www.rsiconference.org/register

Full steam ahead! The Railway Supply Institute is putting innovation in the forefront of the 2024 RSI Expo & Conference and I can’t wait to join you. The conference will also host impactful education and learning to keep you up to date on the latest developments. Find the full schedule on the event website. #RSI2024  https://rsiconference.org/schedule/

I can’t wait to connect with you in Chicago at this year’s 2024 RSI Expo & Conference! Let us help you make critical investments in yourself and those who help you get where you want to go by registering to join us today. #RSI2024 www.rsiconference.org/register

New this year at #RSi2024, RSI is proud to provide tailored education in passenger rail space! This is your chance to experience firsthand the latest advancements in passenger rail technology, operations, and management. Learn more, then register today! www.rsiconference.org/register

What can you expect at the 2024 RSI Expo & Conference? Industry leading companies and expert speakers will provide you access to business opportunities to help elevate you and your company. Register today! #RSI2024 www.rsiconference.org/register

Sample X Posts: 

All aboard for innovation! Join @Railway_Supply at #RSI2024 this October 9-11 to explore cutting-edge technologies, connect with industry leaders and dive into innovative solutions. Register today: https://bit.ly/3syfO1a

New this year: RSI is offering tailored education for both freight and passenger rail at #RSI2024! Experience the latest in passenger rail tech, operations, and management. Engage with industry experts and dive into topics from high-speed innovations to sustainable practices. www.rsiconference.org

Will you be joining me at #RSI2024 October 9-11 in Chicago? Learn more, then register by August 23 to access early bird savings: https://rsiconference.org/

Don’t miss @Railway_Supply’s upcoming RSI Expo & Conference for a chance to reconnect and experience critical education! I’m most excited to learn about [topic] from [speaker]! Learn more: https://rsiconference.org/

Why am I attending @Railway_Supply’s conference? [Share what you’re most excited about}. Register to join us at #RSI2024 October 9-11! https://bit.ly/3syfO1a

What can you expect at #RSI2024 this year? Industry leading companies and expert speakers will provide you access to business opportunities to help elevate you and your company. Register today! https://bit.ly/3syfO1a

Email

Below is a sample email you can use to directly reach out to professional contacts in the industry to help spread the word about the RSI Expo and Conference and invite them to attend.

We recommend you tailor this to your own voice and personal style where applicable so your contact is more likely to engage or respond.

Subject: Join me in Chicago for the 2024 RSI Expo & Conference

Dear [Name],

The Railway Supply Institute (RSI) is hosting the 2024 RSI Expo and Conference October 9-11. Everyone influential in the rail industry will be there and you won’t want to miss out on making new connections.

I’d like to invite you to join us in Chicago, the most important railroad center in North America. We’re planning a host of innovative education and networking opportunities that I think will be really valuable for you as we look towards the future.

Plus, new this year, RSI is proud to provide tailored education focusing not only on freight rail, but also in the passenger rail space! This is your chance to experience firsthand the latest advancements in passenger rail technology, operations, and management. Engage with industry experts and thought leaders as they share their expertise and vision for the future of rail transportation. Join us as we dive into a diverse range of topics covering everything from high-speed rail innovations to sustainable transportation practices.

We’re also organizing an Exhibit Hall that will connect companies with customers and grow business relationships. The event will have it all.

If you’re interested, you can learn more about registration here – I hope to see you in Chicago!

[Your Email Signature]

Email Signature

Increase awareness of your participation in the 2024 RSI Expo & Conference with your professional contacts by adding this image to your email signature.

To add the image to your signature, use the following instructions:

  1. Save this image to your desktop
  2. Go to “File” and click “Options”
  3. Select “Mail” and then “Signatures”
  4. Locate the signature you want to update.
  5. Select Insert Image Icon → find the logo on your desktop → Insert
  6. Once the image is in your signature, select the Hyperlink logo to add a hyperlink and enter this link into the hyperlink field: https://bit.ly/3syfO1a
  7. Press OK to close the window