2024 RSI Expo & Technical Conference Exhibitor Marketing Toolkit

Thank you for exhibiting at the 2024 RSI Expo & Technical Conference this October 9-11! The purpose of this toolkit is to provide you easy to use resources to help promote your participation at the upcoming conference. We appreciate your support and look forward to a great event in Chicago!

Web Content

Our Website

The primary event website is: www.rsiconference.org.

Here, attendees, exhibitors, partners and more will find all relevant event details. When in doubt, and as you begin promoting to your networks, send your audience here where they will be able to find information on registration, schedule, education, and more.

Depending on the topic of your posts, you may send them to other pages within the website.

Web Banners

Add the following web banners to any appropriate and/or high-profile page on your personal or company’s website/blog to help promote the event. All images are applicable for social media, email communications, etc. When possible, link the web banner to the RSI Expo & Conference homepage.

Click on the links below to download the web banners in multiple sizes.

Web Copy

The copy provided below will help promote the event on your company’s website. You can tailor depending on the page and area of your website, or add your own voice. Can’t use all the copy below? Just use the abbreviated listing – event name, date, location, and URL.

Event Description:

All aboard for innovation! Join the Railway Supply Institute and [Company Name]  at the 2024 RSI Expo & Conference in Chicago, the most important railroad center in North America, this October 9-11 to explore cutting-edge technologies, connect with industry leaders, and dive into innovative solutions from expert speakers. [Company Name] will be located in the Exhibit Hall to showcase [insert products, services, etc.].

Visit the event website to learn more about the upcoming RSI Expo & Conference and register today! But don’t wait – early bird savings end Friday, August 23.

Abbreviated Event Details:

RSI Expo and Technical Conference
Innovating the Future of Rail
October 9-11, 2024
Chicago
www.rsiconference.org

Social Media

Below are messages for you to share with your social media network. Simply copy and paste any or all of these and post them to your networks, and customize them as you would like. When you post, attach any of the below images to amplify your message.

Click on the links below to download the social media graphics in multiple sizes.

Make sure to tag RSI on LinkedIn and X.

Note: RSI is not active on Facebook and Instagram at this time. You will not be able to tag us nor can we help amplify your posts there. However, we recommend sharing on all platforms where your audience is most engaged.

Sample Facebook/LinkedIn Posts: 

All aboard for innovation! Join the Railway Supply Institute for the upcoming RSI Expo & Conference, taking place from October 9-11! We’re showcasing [products, services, etc.] at [booth #] in the Exhibit Hall. Register today and we’ll see you in Chicago! #RSI2024 www.rsiconference.org/register

[Company name] and other industry leading companies will be in attendance at the RSI Expo & Conference in Chicago. Will you join us? Register today and we’ll see you this fall! #RSI2024 www.rsiconference.org/register

[Company name] is exhibiting at the RSI Expo & Conference this October 9-11 and we’re excited to connect with our industry peers and colleagues in Chicago – the most important railroad center in North America. Register and stop by the Exhibit Hall at [booth #] to learn more about us! #RSI2024 www.rsiconference.org/register

Full steam ahead! The Railway Supply Institute is putting innovation in the forefront of the 2024 RSI Expo & Conference and we can’t wait to join you, exhibiting and showcasing our company. The conference will also host impactful education and learning to keep you up to date on the latest developments. Find the full schedule on the event website. #RSI2024  https://rsiconference.org/schedule/

[Company Name] can’t wait to connect with you in Chicago at this year’s 2024 RSI Expo & Conference! Let us help you make critical investments in yourself and those who help you get where you want to go by registering to join us today. #RSI2024 www.rsiconference.org/register

What can you expect at the 2024 RSI Expo & Conference? Industry leading companies, including [Company name], will provide connections and access to business opportunities to help elevate you and your company. Register today and visit our booth in Chicago! #RSI2024 www.rsiconference.org/register

Sample X Posts: 

All abord for innovation! Join @Railway_Supply at #RSI2024 this October 9-11 to explore cutting-edge technologies, connect with industry leaders and dive into innovative solutions. And stop by [booth #] in the Exhibit Hall to learn more about us. Register: https://bit.ly/3syfO1a

Join [Company name] at #RSI2024 October 9-11 in Chicago! [Company name] will be exhibiting and featuring [products, services, etc.]. Learn more: https://rsiconference.org/

Don’t miss @Railway_Supply’s upcoming RSI Expo & Conference for a chance to reconnect and experience critical education! [Company name] will be exhibiting and we hope to see you there. Learn more: https://rsiconference.org/

Why are we attending @Railway_Supply’s conference? [ideas: reconnecting with colleagues, business opportunities to help our company, education to keep us up to date]. Register to join us at #RSI2024 October 9-11! https://bit.ly/3syfO1a

What can you expect at #RSI2024 this year? Industry leaders like [Company name] will provide you access to the latest tools to help your business. Register to join us in Chicago! https://bit.ly/3syfO1a

Email

Below is a sample email you can use to directly reach out to professional contacts in the industry to help spread the word about the RSI Expo and Technical Conference and invite them to attend.

We recommend you tailor this to your own voice and personal style where applicable so your contact is more likely to engage or respond.

Subject: Join [Me/Company Name] in Chicago for the 2024 RSI Expo & Conference

Dear [Name],

I’m excited that [Company Name] will be joining the Railway Supply Institute (RSI) at the 2024 RSI Expo & Conference in Chicago, the most important railroad center in North America, this October 9-11.

We invite you to join [Company Name] at 2024 RSI Expo & Conference to explore cutting-edge technologies, connect with industry leaders, and dive into innovative solutions from expert speakers.

Event highlights include:

  • Connecting with business colleagues and peers, strengthening or developing important relationships
  • Educational experiences to keep you up to date on industry innovations
  • Meeting with and learning about industry leading exhibitors in the Exhibit Hall

We’ll be in the Exhibit Hall as we’re showcasing [insert products, services].

You can learn more about registration here and I hope to see you in Chicago!

[Your Email Signature]

Email Signature

Increase awareness of your participation in the 2024 RSI Expo & Conference with your professional contacts by adding this image to your email signature.

To add the image to your signature, use the following instructions:

  1. Save this image to your desktop
  2. Go to “File” and click “Options”
  3. Select “Mail” and then “Signatures”
  4. Locate the signature you want to update.
  5. Select Insert Image Icon → find the logo on your desktop → Insert
  6. Once the image is in your signature, select the Hyperlink logo to add a hyperlink and enter this link into the hyperlink field: https://bit.ly/3syfO1a
  7. Press OK to close the window