2024 RSI Expo & Conference Speaker Marketing Toolkit

Thank you for speaking at the 2024 RSI Expo & Conference this October 9-11. The purpose of this toolkit is to provide you easy to use resources to help promote your participation at the upcoming conference. We appreciate your support and look forward to a great event in Chicago!

Web Content

Our Website

The primary event website is: www.rsiconference.org.

Here, attendees, exhibitors, partners, and more will find all relevant event details. When in doubt, and as you begin promoting to your networks, send your audience here for information on registration, schedule, education, and more. Depending on the topic of your posts, you may send them to other pages within the website.

Web Banners

Add the following web banners to any appropriate and/or high-profile page on your website or blog to help promote the event. All images are applicable for social media, email communications, etc. When possible, link the web banner to the RSI Expo & Conference homepage.

Click on the links below to download the web banners in multiple sizes.

Web Copy

The copy provided below will help promote the event on your company’s website. You can tailor depending on the page and area of your website or add your own voice. Can’t use all the copy below? Just use the abbreviated listing – event name, date, location, and URL.

Event Description:

All aboard for innovation! Join the Railway Supply Institute and I at the 2024 RSI Expo & Conference in Chicago, the most important railroad center in North America, this October 9-11 to explore cutting-edge technologies, connect with industry leaders, and dive into innovative solutions from expert speakers like me.

I will be be presenting [session title] on [topic]!

Visit the event website to learn more about the upcoming RSI Expo & Conference and register today! But don’t wait – early bird savings end Friday, August 23.

Abbreviated Event Details:

RSI Expo & Conference
Innovating the Future of Rail
October 9-11, 2024
Chicago
www.rsiconference.org

Social Media

Below are messages for you to share with your social media network. Simply copy and paste any or all of these and post them to your networks, and customize them as you would like. When you post, attach any of the below images to amplify your message.

Click on the links below to download the social media graphics in multiple sizes.

Make sure to tag RSI on LinkedIn and X.

Note: RSI is not active on Facebook and Instagram at this time. You will not be able to tag us nor can we help amplify your posts there. However, we recommend sharing on all platforms where your audience is most engaged and use #RSI2024.

Sample Facebook/LinkedIn Posts: 

All aboard for innovation! Join me and the Railway Supply Institute at the upcoming RSI Expo & Conference, taking place from October 9-11! I will be presenting [session title] on [topic]. Register today and I’ll see you in Chicago! #RSI2024 www.rsiconference.org/register

Join me and other expert speakers as we provide innovative solutions at the RSI Expo & Conference in Chicago. Will you be joining us this October 9-11? Register today and we’ll see you this fall! #RSI2024 www.rsiconference.org/register

I’m speaking at the RSI Expo & Conference this October 9-11! I’m excited to present my session [Session Name] where I’ll be sharing [Session key takeaways]. Register and make your plans to join me in Chicago! #RSI2024 www.rsiconference.org/register

Full steam ahead! The Railway Supply Institute is putting innovation in the forefront of the 2024 RSI Expo & Conference with impactful education and learning to keep you up to date on the latest developments. I can’t wait to join you as I present on [topic]. Learn more about #RSI2024 education, then register to join me today.  https://rsiconference.org/schedule/

I can’t wait to connect with you in Chicago at this year’s 2024 RSI Expo & Conference! I’ll be presenting my session [Session Name]. #RSI2024 www.rsiconference.org/register

Join your industry in Chicago, the most important railroad center in North America, and hear me present on [Topic]. #RSI2024 www.rsiconference.org/register

New this year at #RSi2024, RSI is proud to provide tailored education in passenger rail space! This is your chance to experience firsthand the latest advancements in passenger rail technology, operations, and management. Learn more, then register today! www.rsiconference.org/register

Sample X Posts: 

All aboard for innovation! Join @Railway_Supply at #RSI2024 this October 9-11 to dive into innovative solutions. I’m excited to present my session [Session Name] where I’ll be sharing [ brief information on topic]. Register: https://bit.ly/3syfO1a

New this year: RSI is offering tailored education for both freight and passenger rail at #RSI2024! Experience the latest in passenger rail tech, operations, and management. Engage with industry experts and dive into topics from high-speed innovations to sustainable practices. www.rsiconference.org

Join me at #RSI2024 October 9-11 in Chicago! I’ll be presenting on [topic] alongside dozens of other expert speakers. Learn more: https://rsiconference.org/

Don’t miss @Railway_Supply’s upcoming RSI Expo & Conference for a chance to hear innovative solutions from expert speakers! I’ll be presenting on [topic]. Learn more: https://rsiconference.org/

Why are we attending @Railway_Supply’s conference? [ideas: reconnecting with colleagues, business opportunities to help our company, education to keep us up to date]. Register to join us at #RSI2024 October 9-11! https://bit.ly/3syfO1a

I will be presenting 2024 @Railway_Supply Conference & Expo this October 9-11! Will you be there? https://bit.ly/3syfO1a

Email

Below is a sample email you can use to directly reach out to professional contacts in the industry to help spread the word about the RSI Expo and Conference and invite them to attend.

We recommend you tailor this to your own voice and personal style where applicable so your contact is more likely to engage or respond.

Subject: All aboard for innovation! Join me in Chicago for the 2024 RSI Expo & Conference

Dear [Name],

I invite you to join me and the Railway Supply Institute (RSI) for the 2024 RSI Expo & Conference, taking place from October 9-11 in Chicago, the most important railroad center in North America. As a presenter at this year’s Executive Management Conference, I can assure you the event will be worth your time. My session, [insert session title] will provide you with valuable key takeaways, including [INSERT 2-3 TAKEAWAYS].

By joining me at the 2024 RSI Expo & Conference, you’ll have the opportunity to explore cutting-edge technologies, connect with industry leaders, and dive into innovative solutions from expert speakers.

Event highlights include:

  • Connecting with business colleagues and peers, strengthening, or developing important relationships
  • Educational experiences to keep you up to date on industry innovations
  • Meeting with and learning about industry leading exhibitors in the Exhibit Hall

Plus, new this year, RSI is proud to provide tailored education focusing not only on freight rail, but also in the passenger rail space! This is your chance to experience firsthand the latest advancements in passenger rail technology, operations, and management. Engage with industry experts and thought leaders as they share their expertise and vision for the future of rail transportation. Join us as we dive into a diverse range of topics covering everything from high-speed rail innovations to sustainable transportation practices.

You can learn more about registration here and I hope to see you in Chicago!

[Your Email Signature]

Email Signature

Increase awareness of your participation in the 2024 RSI Expo & Conference with your professional contacts by adding this image to your email signature.

To add the image to your signature, use the following instructions:

  1. Save this image to your desktop
  2. Go to “File” and click “Options”
  3. Select “Mail” and then “Signatures”
  4. Locate the signature you want to update.
  5. Select Insert Image Icon → find the logo on your desktop → Insert
  6. Once the image is in your signature, select the Hyperlink logo to add a hyperlink and enter this link into the hyperlink field: https://bit.ly/3syfO1a
  7. Press OK to close the window